How to Create a QR Code for Bookings

Use the direct link to your public booking page, the same one you share in messages and social profiles. The code should open the page with no extra steps: no home page and no menu to navigate.

If you promote different services in different places, use a link that pre-selects the service so the customer lands on the right booking flow.

Save the code as a vector file such as SVG where possible, or as a high-resolution image. Vector formats stay sharp on window vinyl and large posters, while small image files blur as soon as they are enlarged.

As a working rule, keep the code at least a few centimetres across on printed material, and considerably larger on anything read from a distance such as a window or a banner. Leave clear space around the code so nothing crowds the edges.

Put the code in places where customers already have a moment to act on it.

High contrast works best: dark code on a light background. Avoid shiny laminate that reflects light under ceiling lamps, and keep codes away from folds and creases on printed material.

Scan the code with at least two different phones before printing anything in volume. Check that it opens the booking page and that the page loads properly on mobile data.

Give each placement its own link, or add campaign parameters, so analytics can tell the counter card apart from the flyer. That way you learn which locations actually produce appointments instead of guessing.

Keep the tracking simple: one distinct link per material is usually enough to see what is working.