WAppoint vs Treatwell: booking software vs a salon marketplace

Treatwell is a salon-focused business that combines an online marketplace with booking tools. WAppoint is appointment booking software you run yourself — your link, your brand, your customer records. If you are deciding between the two, the difference is less about features and more about where your customers come from.

Everything you need to fill your diary

Your brand, not a marketplace

WAppoint puts your logo and colours on your booking page, so customers book with you. On a marketplace, customers are also browsing other salons alongside you.

No booking commission

WAppoint charges a flat subscription — free plan, paid plans from £24 per month — and takes nothing from each booking. Marketplaces typically monetise through commissions or memberships, so read the terms carefully.

A booking link you control

Your WAppoint page lives at your own address and can be embedded in your website or printed as a QR code. It works for you whether or not anyone finds you through a directory.

Direct customer relationship

Customers book with you, and their details land in your own CRM — not in a marketplace’s customer list.

Reminders on your terms

Email confirmations and optional SMS confirmations and reminders go out automatically, with timing set per service and allowances included — 50 per billing cycle on Starter, 200 on Pro.

Your customer records

Profiles, booking history and notes sit in your own CRM, so every client relationship is something you own rather than something you rent.

Frequently asked questions

Is Treatwell the same as booking software?

Not quite. Treatwell is a salon-focused marketplace with booking tools attached — customers often find you through its listings. WAppoint is pure booking software: your own booking page, calendar, reminders and customer records, without a directory in front of them.

Does WAppoint charge commission on bookings?

No. WAppoint takes no commission. You pay a flat subscription — there is a free plan and paid plans from £24 per month — and keep the full value of every appointment.

Can WAppoint handle salon services and stylists?

Yes. Create services with their own durations and prices, give each stylist their own availability and time off, and let clients choose who they see when they book.

Can I keep my existing clients?

Yes. Share your booking link directly with your clients — by message, email, socials or a QR code at the counter — and their bookings build customer profiles in your own CRM.

Start taking bookings today

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